To say that I was upset when I read this poorly written and researched article is an understatement. It is an affront to all of us who care about the coaching profession. This is not coaching, what they are talking about is entertainment and cheerleading. I know many of you twenty & thirty something “strength coaches” see nothing bad in this because these guys are getting paid a lot of money. Making a lot of money does not define a profession, behavior and professional standards do. Look closely at this picture, it is Jimmy Radcliffe from University of Oregon watching the players he helped to mold into champions celebrating after winning the PAC XII championship to advance to the first BCS Championship game. A picture is worth a thousand words! Stay tuned we will be doing a GAINcast on the state of S&C with some ideas of where we need to go.