Affiliate marketing is a popular marketing strategy where website owners promote and link to other websites. So the goal of an affiliate marketer is to connect the most relevant product or service to the most targeted audience, with a profit motive. All this is done with minimum costs and minimal efforts.
There are two kinds of affiliate marketing:
Pay-per-click: Affiliate marketers get a commission each time a visitor clicks on the link they’ve provided them. Pay-per-lead: Once a customer registers or buys something through the link, the affiliate marketer gets a commission each time the visitor fills up a form or takes any other action.
This type of affiliate marketing has become highly competitive, with many new websites springing up every week. So it’s important to choose your sites carefully. Here are some questions you should ask yourself:
Question 1: Does the product I’m promoting really help the people I want to help?
Most products in the affiliate networks are designed to help one specific group of people. The benefits and features are usually listed in the terms and conditions page. This means that the quality of the product or service is almost always low.
Question 2: Is the product I’m promoting really needed by my targeted audience?
The market has reached a saturation point with regards to many topics. I’m sure you realize that there are tons of similar products already available online. Products with built-in payment systems and systems that require a monthly subscription are also examples of this. That is, they are often seen as in-demand products, with very little room for growth.
Instead, think about what you would tell your friends and family if you were to promote this product. Also, think about what you would say if you were to promote a bad product, since you won’t have to face that situation. Your credibility as an affiliate marketer would be damaged. Your words would be seen as shady, and your whole business would probably fail. That is, unless you’re really committed to helping people. Then your business would thrive even without you.
Question 3: Is the product I’m promoting really something my customers would want to buy?
The best products have something unique to offer, something new. Think about the types of questions your friends and family would usually ask. Are there any new types of products that address those issues? Also, ask your friends and family whether they would still buy products that don’t address the needs of your targeted audience. Remember, sales are extremely important, but your credibility is even more important.
Affiliate marketing is a great way to earn income from home. However, you need to be very careful. Your work is both technical and marketing-oriented. You need to know how to build landing pages, websites, blogs and e-mails. You also need to be able to write articles and produce videos to promote your website.
Lastly, you need to be very good at copywriting. You need to be able to write concisely and persuade your readers to buy the products that you’re promoting. Therefore, you must pick products that are both innovative and convenient. For example, if you’re promoting laptop computers, then you can’t choose from a bunch of boring desktop computers. Instead, you can pick only few of the latest models. This is because, people who have desktop computers tend to be more tech-savvy. They’re also more likely to buy something that offers more value than the competition.
Of course, there’s more to becoming a successful affiliate marketer. But, if you can master these 3 skills, then you’re already halfway towards making a living online.