How To Prevent Falls – Book Review

 

 

how to prevent falls

 

Better Balance, Independence and Energy in 6 Simple Steps

 

Introduction

 

Dr. Betty Perkins-Carpenter is a former Olympic diving coach and fitness pioneer that represents everything that is positive about being 50 years of age or older.

The globally renowned sports and fitness expert has spent years teaching children and seniors about physical education.

By the time she was a very young 65, she had created and run 4 different fitness corporations.

 

She has worked with the President’s Council on Physical Fitness and leads an extremely active and rewarding lifestyle.

She has teamed up with Wes Fox, Jim Whiting and Dick Roberts to release this updated version of her book originally titled How to Prevent Falls, which, she hopes will give the gift of better balance, energy and independence to seniors all around the world.

 

The Idea

 

“Every hour an older adult dies as the result of a fall.” That statistic was discovered from research conducted by the Centers for Disease Control and Prevention.

And incredibly, 1 out of every 3 people aged 65 or over has at least one fall each year. The leading cause for most of these falls and the sometimes deadly injuries they deliver? A simple lack of balance.

 

If those numbers frighten you, think about this for a minute. That does even not include the nearly 2/3 of the US population under the age of 65. Anyone can suffer the debilitating effects of a lack of balance. That includes teenagers and young adults. But most injuries related to falling happen after you celebrate your 50th birthday.

 

And preventing a fall before it happens is always the best case scenario.

 

Consider this.

 

When senior citizens fall, one of the main injuries suffered is a hip fracture. This often leads to other debilitating issues because of a lack of movement while recovering.

Unfortunately, only about half of older adults who were previously living independently before suffering a hip fracture are able to continue to live on their own just one year later.

 

And falls happen quickly. You stand up too fast from a sitting position, your cat or dog darts between your legs, you try to leave bed too quickly or you lose your balance in the bathroom.

The bottom line is, no matter what your age, you can benefit from improved balance.

 

That is exactly the idea that Doctor Betty Perkins-Carpenter has used as the basis for her empowering and instructional How To Prevent Falls: Better Balance, Independence and Energy in 6 Simple Steps.

 

While the book can truly benefit anyone, Doctor Perkins-Carpenter published it out of a desire to teach seniors how to prevent falls, while also avoiding devastating and possibly debilitating injuries. She also believes that anyone over 50 can increase their energy level while maintaining important independence by practicing easy, safe and fun balancing exercises.

 

How The Book Is Laid Out

 

How To Prevent Falls: Better Balance, Independence and Energy in 6 Simple Steps is available in a large paperback format, and is a quick and easy read at 152 pages.

Marketed as a comprehensive guide to better balance with 35 easy, fun, effective exercises, the book begins with an endorsement by Doctor Linus Pauling, winner of the Nobel Peace Prize in chemistry and honored as one of the most important scientists of the 20th century.

 

The short preface is followed by Chapter 1, titled You Can Reduce the Risks of Falling.

 

This straightforward statement leads to a discussion which reveals that falling is the most common life-threatening hazard among seniors. And for those over the age of 85, a fall due to lack of balance or some other reason is the leading cause of death.

 

External factors which lead to a person falling, such as poor visibility or lighting, loose rugs or carpets, are simple to control.

And Doctor Perkins-Carpenter explains that while diminished physical abilities are a fact of nature for human beings, everyone can improve their balance by using the proven techniques she teaches.

 

The problem which leads to a lack of balance happens when people over 50 become inactive.

This couples with the natural aging process to limit energy, flexibility and balance, which can lead to falls.

And the doctor points out that her years of working with senior citizens has proven that no one is too old to improve their balance and benefit from the independence and energy they receive.

 

Chapter 2 covers some of the mental reasons and fears that senior citizens have about exercise.

 

Appropriately titled Don’t Be Afraid to Be Fit, this chapter creates the proper mindset so that previously inactive people can feel good about and even enjoy exercising. The doctor’s unique and self-created 6 step Balance System is introduced.

 

In Chapter 3, Making the Balance System Work for You, you learn exactly how to customize the simple 6 step process for better balance according to your particular situation.

 

What is really nice here is that this can be changed constantly in your life. You are probably going to have different balance issues in your 50s than when you are in your 70s.

Simply refer to this section and create the custom Balance System that works for you, wherever you are in your life.

 

Chapter 4 is titled The Balance System: Activities for Better Balance.

 

This is the meat of the book. For more than 60 pages you are shown specific Balance System movements and exercises which improve balance and give you more energy.

Exercises like Chorus Line are shown with step-by-step instructions and illustrations which help you perform them properly.

From the Flamingo Dance to Balance Ballet, the movements and exercises are fun and energetic, but can always be adapted to your physical fitness level and situation.

 

A helpful appendix closes out the instructional part of the book.

This section covers quick tips and strategies for securing walkways, providing proper lighting, bathing safely and other activities which help you minimize external causes for falling. In the afterword, the doctor reminds you that falling does not have to be an accepted fact of life for seniors.

A motivational bit of encouragement is offered as well.

 

Who Benefits from How To Prevent Falls: Better Balance, Independence and Energy in 6 Simple Steps?

 

This book makes the perfect purchase for all Baby Boomers for a couple of reasons.

They can not only apply the better balance principles in their own lives, but can also help their aging parents develop a sense of health and independence.

And this is a budget friendly purchase as well. Used and new versions are available online starting at around $10, so multiple purchases make caring and thoughtful gifts for all the seniors in your life.

 

If you happen to suffer from poor balance and flexibility, this book provides easy to follow and simple movements and exercises which you can use to lead a safe and independent life.

How To Prevent Falls: Better Balance, Independence and Energy in 6 Simple Steps also makes a sensible purchase for commercial applications.

Physical trainers, life coaches and physical rehabilitation experts can all use the 6 step process taught in this book to help their clients benefit from more energy and better balance.

 

Dr. Betty Perkins-Carpenter has written a wonderful preventive care guide in How To Prevent Falls: Better Balance, Independence and Energy in 6 Simple Steps. It is affordable and sensible, short and easy to read, and can benefit anyone that has seen their balance and energy levels drop as a result of aging.

Anton Winkler

 

 

 

 

How To Create A Successful Blog For A Business or E-Commerce Website

 

How to blog for your e-commerce

 

When navigating on the net I found a very interesting article about creating a successful Blog for Business and E-commerce Website on SOCIALFISH.

I wanted to show you this post because I found it very interesting.

How To Create A Successful Blog For A Business or E-Commerce Website

 

Many business owners and e-commerce site operators overlook the power of blogging, mostly because the traffic isn’t directed to their product or services pages, so they wonder “why bother?”

Yet, have you ever tried to promote or build links to your product pages? It’s not easy. How many Twitter or Facebook users do you imagine want to click-through to a page selling webinars or cloud accounting services? And how many reputable publications will let you insert a promotional pitch and link back to your product pages? Unless you have a beautiful, unique and creative product, getting exposure can sometimes be difficult.

Blogging can help you overcome those challenges. Consider these statistics:

  • 57% of companies with a blog have acquired a customer through their blog
  • 61% of US consumers have made a purchase based on a blog’s recommendation
  • 81% of US customers trust information from blogs
  • 82% of customers enjoy reading relevant content from brands
  • 70% of customers learn about a company through articles versus ads
  • Companies that blog have 80% more new visits, and thus more exposure to their products and services
  • 52% of all marketers have found a customer via Facebook in 2013.
  • 43% of all marketers found a customer via LinkedIn.
  • B2B companies that blog generate67% more leads.

With research like this, which business or e-commerce site doesn’t want to set up a blog?

Some e-commerce platforms already have built-in blogs, but what if you list your products on Etsy, eBay, or Amazon? You can’t just install WordPress in your /blog directory. Instead, a self-hosted blog might be the easiest way to indirectly market your company and send traffic to your listings.

While the recipe for a successful blog strategy can be a mix of ingredients, great content is definitely the foundation. You have to be able to write successful blog posts – content that people want to read, share, and link to. You may even build a following large enough to justify selling on your own site.

Here are tips to developing great blog posts that will grow your blog’s online presence and traffic.

  1. Focus on your niche.

Don’t be a generalist. Your goal as a blogger is to write about topics relating to your products. By writing about topics and content adjacent to your product categories, you have a higher chance of intriguing your readers about your product lines and converting them into paying customers.

  1. Build a relationship with your reader.

Customers tend to buy things from people or organizations they trust. You can find a way to relate to your potential customers by thinking about their passions, hobbies, career goals, experiences (good or bad), etc., and then blogging about their needs and wants. If you can provide them expert advice, solve their problems, or connect with them on an emotional level, they will become loyal fans. In short, offer something valuable before asking for something in return.

While not every fan will immediately buy your product, in the meantime, they will share and introduce your brand to others, and eventually, when the time comes for them to purchase something you offer, who do you think they will buy from without hesitation?

  1. Learn from the best.

Whether you are a new blogger or have a bit of experience, there is always something new to learn. That is why I recommend identifying the “best bloggers” in your chosen niche as well as ones outside of it. Read their blogs regularly and learn from their social media strategies. When you check out their work, keep an eye out for:

  • Topics closely related to your niche and interest.This is a great way to find new ideas for blog posts, especially if you think you can do a better job on a specific one.
  • Their writing style.While every blogger has her own unique style, observe how others create content, interact with their audience, and the brand/persona they’ve built for themselves.
  • The formatting of their posts.Online readers have short attention spans. Successful bloggers effectively use subheadings to break up thoughts and make an article easy to skim, bullet points to make information easily absorbed, block quotes to accentuate sentences, bold fonts to highlight phrases, and images to lure readers.
  • Resources that are cited in their posts.Use their recommendations to further educate yourself.
  • Graphics and images.Sometimes, an image can do what text can’t. Plus, images and graphics are more shareable.
  • Focus on the user experience.Some bloggers, business owners and internet marketers underestimatehow simple design changes can improve the user experience. By utilizing a simple, yet beautiful design, making your website load quickly, leveraging a mobile-friendly theme, and making your content easy to consume, you can incrementally increase your traffic, leads, conversions, and revenue. Check out this great guide to creating a B2B website in 2015.

Also, identifying great strategies from other industries that are applicable to yours can give you a competitive edge when marketing your e-commerce business.

  1. Optimize your writing process.

Another aspect of writing great blog posts is the ability to produce content consistently. In order to do this, you have to optimize your writing process. You can always choose to write whenever or whatever, but that will be detrimental to your productivity and organization, which in turn can be stressful for your e-commerce business.

What can you do to optimize your writing process?

  • Make an outline when you begin to write.Everyone has his own writing process, but I find that writing an outline makes it faster to get a blog post published. Outlines give you the general direction of your post, and then you simply have to fill in the blanks. This certainly saves you a lot of time, and the resulting article is more coherent.
  • While not everyone is a grammar whiz, there is no excuse for sloppy writing and typos just because you didn’t make an effort to proofread your work. If you consistently hammer out posts with typos and sloppy writing, be ready for readers to question the quality of your products, even if the two have no correlation.
  • Wait a day or two before publishing.It’s important to give your post a cool-off period. If you still love it after a couple days and believe it will augment your brand, publish it.
  • Promote your blog.It’s one thing to tell people “Buy my products here”, and it’s another to ask them to check out your useful guide on “how to fold dinner napkins” when you sell linens on your e-commerce site. After publication, outreach and promotion are incredibly crucial.
  • If you need to, hire a freelance blogger.Some business owners have a tendency to do everything themselves, but when your business grows to the point that you need help, don’t sacrifice your growth to keep it manageable to one person. Hire help, such as a freelance blogger, to help you create content, grow your blog, and promote your product line. Removing one responsibility from your shoulders may just give you the time to make more strategic decisions about your business.

If your content marketing strategy is failing, consider reviewing these possible reasons.

  1. Analyze your results and listen to feedback.

If you sell on a third-party site like Etsy or Amazon, you might not have access to a ton of analytics and performance information. In your case, you need to rely on customer comments, product reviews and satisfaction surveys.

However, if you sell through your own self-hosted e-commerce site, you can use your Google Analytics information to check bounce rates, time on page, exit pages, and conversion ratios. This is one of the benefits of controlling your own site – you have a ton of information that can make each reader or customer visit more profitable.

Nevertheless, whatever feedback you do get, don’t be defensive about it. Some business-owners tend to be very protective of their brand, sometimes neglecting valuable feedback that can help them grow. A simple complaint such as “why doesn’t your product do this” can open your eyes to an untapped market and offer an opportunity to expand.

Final Word

A blog won’t solve all your business problems, but it can certainly improve your online presence by giving potential customers more reasons to interact with your brand and products. In fact, blogging and content marketing are the number one channels I use to grow my businesses.

If you have a business blog, how has your blogging efforts affected your e-commerce business?

———–

(photo credit)

———–

Gary Dek is a professional blogger, writer and SEO expert. He helps new and experienced bloggers grow their online businesses at StartABlog123.com.

 

The New Strategy – Your Blog

 

Why do you want to change your blogging strategy?

 

As we all know content is King. That was, is, and will be in the future. You have to live with that idea when you want to start your online business or

Keeping your present online business flowing.

We are living in a time with overload of information and it is like drinking water from a hydrant.

There is no way around it.

And you have to change completely your mindset because only this way you can do a good job with your online blogging business. When starting as

A newcomer it is hard to get good content for your blog and most of all feeding constantly with new content that your visitors come back.

 

Changing your blogging strategy to get constant and fast content and most of all the easy way because I guess that you do not want to sit the whole day in front of

Your computer getting content for your blog.

 

You do think with a different mindset – with that I mean with a mindset as a publisher. But not also think as a publisher you also have to act as a publisher.

When starting this way you look up for a niche that is of your interest and start to search for the best of content that you think your customers will like.

 

When you are new in that business you are not very fond of writing like I was when starting first. It is a bit hard to find content on a constant basis and keep your audience interested.

Writing for a blog is very hard and also time consuming and nobody in today’s society has time or at least they think they don’t have.

 

But starting with this new blogging strategy you are like a museum director. You take some good interesting pictures (your niche content) and show them to your audience.

You won’t spend much time for your blogging business. You can be a blogger without you writing or at least without lots of writing and it is also easy.

 

You invite your customers to this show the only difference is that you have this show not open with the same pictures for a few months, no, you give or show your audience every day the best from the news that you think your customers will like.

 

In case they like what you are showing them they will come back to your shop (site) every day and see what news you offer them today.

 

This way you help your audience not to waste time in searching for interesting stuff on the net. They on the contrary when they like your interesting news they will come back

To your site every time they like to read something interesting without leaving your site.

 

It is a win-win situation for both. You give them what they like and they will visit your site and also look at what you have to offer besides the news.

Everyone is trying to get as much information within the shortest time possible. Because the internet age is moving fast and nobody has time to waste.

 

They will look at your advertising because you build with them a relationship but not only a relationship they start to trust in you and in your offers.

 

This is what is all about a business, isn’t it. Build trust with your customers and give them a good service and offer them what they might be interested in.

If you are new and want to start with your online business do it the right way from the beginning and take your blog to success and in case you are blogging

Take your blog to new heights from the start. Let you show how to do it and the correct steps that leads you to the success you’ve always dreamed of.

To your success

Anton Winkler

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How to Curate the Fastest Way to Get Content

 

 

content for your blog

What is the Fastest Way to Get Content on your Blog?

Let’s face it. Curation power enables your blog to generate traffic more quickly.

If you know how to efficiently use curation power, you can build your credibility in the community and potentially convert your readers into customers.

This is why curation has been widely used in digital marketing strategy.

Although you can manually search, save and posts links and sources, there are other ways to do things in a much more effective way.

Below are the methods to get content on your blog the faster way:

1. Utilize reader services.

One of the easiest ways to pull up contents from the web is to use services like Digg and Feedly.

These are sites that have collections of news that are heavily discussed over the web.

They contain different types of articles from sports, science, politics and even viral internet news.

To get regular feeds to your curated dashboard, simply search your URL in these sites and click “Add”.

All feeds that you want to route to your dashboard will be saved.

2. Make use of hashtags.

Another way that demonstrates content curation power is the use of hashtags.

The hashtag is popularly used in Instagram, Twitter and Facebook. For some people, this is simply added to make a statement.

For marketers and bloggers, a hashtag is a way of tracking topics.

If you want to obtain contents about blogging, by simply searching #blogging, you will be supplied with topics related to it.

At the same time, it can introduce you to great people you can follow.

3. Use Google Alerts.

If you want to receive alerts through your email, you can use Google alerts.

You just need to set the Search Query to the keyword topic you need and the frequency of alerts. Once done, it will automatically send you alerts.

4. Subscribe to other blog owners.

Curation power enables you to promote and be promoted.

By featuring other author’s content in your post and redirecting your own readers to their sites, you help them increase page views.

This kind of promotion might earn you a good name from these content owners and perhaps when they find some of your content to be highly relevant, they may just use your content for their own curation.

5. Curation Power Tools

If you want the fastest way to getting content on your blog, you have to take advantage of the available tools used in curation.

CurationSuite.

Now this curation power tool is available for blog owners in WordPress.

It has 3 available features:

Finding content, Cite content and link saving tool.

Storify.

This is probably one of the most often heard names in the field of curation power.

It provides a convenient way to curate contents and has a wide collection of topics from design, technology, breaking news and even brands and businesses.

The good thing for WordPress bloggers, it has WordPress plugins available.

Paper.li.

This tool enables you to write your own newspaper which you can send as part of your newsletter.

This site provides your engaging contents, photos and even videos which you can automatically publish.

Now that you know curation power, you can go get your curated content ready.
Talk to you son

Anton Winkler

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How to Curate your Blog in 5 Ways

Learn the Ways to Curate Your Blog

YourBetterBlogLearn728x90

 

 

 

How to curate your blogLearn the Ways to Curate Your Blog

Don’t you just hate it when you ran out of content to publish in your blog?

This is probably one of the problems of blog owners.

Hence, it’s a good thing that content curation is now heavily utilized by digital marketing to supply regular updates to readers and followers.

To continuously reach out to readers require constant publish and sharing of contents.

Blog curation can give you the relief that you no longer need to write posts regularly.

There are other publishers and content owners that discuss information related to your website.

You can source these materials and share them with your readers.

Just remember to recognize the original source to avoid being called out for plagiarism.

How can you use curation to improve your blog?

Before discussing ways to curate, it is best to differentiate first aggregation and curation.

These two terms are often misunderstood by beginners.

Nevertheless, there is only a slight difference that sets them apart.

Aggregation is simply enumerating the list of links whereas curation is more personalized.

In curation, you will incorporate your thoughts about the content and deliver it in a more compelling way.
1. Round-up Posts.

If you have no idea what round-up posts are, these are posts that are composed of collections of links from different sources.

These links are gateway to interesting information you can share to your readers. These round-up posts enable you to easily publish materials without having to write new ones.

From the vast materials found on the web, there is a chance that the information you provide in your curation is something your visitors have not read before.

At the same time, promoting other publishers’ content is a great way to build relationship with them. Who knows, they might also share some of your content to their readers.

Some blog owners claim that most of the views from their blog are from round-up posts from other publishers. Using this may eventually lead to you being promoted by other authors.

 

2. Slideshows of Curated Contents.

Creating slideshows to exhibit your curation of contents from different sources is a great way to make your post visually appealing.

Not only will it attract the attention of your readers, it will also increase page views.

Remember, a visitor has to click each page to finish the slideshow. You can also reuse these slideshows for your Twitter and Pinterest posts.

 

3. Embedding. This must be the easiest method of blog curation.

There are sites that allow embedding of their content in which the format has already been done for you.

So basically, all you need to do is to go to your blog, create a new post, add your review of the material as well as your source and then copy and paste the embed code.

This embed code is available in spots like Rebelmouse and Storify.

 

4. Online Video.

Who says you can’t be creative in your blog posts? A lot of people are using Youtube to do vlogging.

If you can share these sources while reviewing each of these contents, that would be more interesting.

You can post this Youtube video in your blog. Just remember though to acknowledge the proper sources.

To your online blogging success
Anton Winkler

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Why Traffic Matters To Your Online Business

traffic

 

Why Traffic Matters To Your Online Business

Setting up a website in today’s internet landscape is harder than ever.

Move forward through the pages online and you will see that there are hundreds or even thousands of pages that you are going to have to deal with.

If you think that you are the only page within your niche, you’ve already made a grievous error. You’re competing with a lot of pages, and therefore you need to setup a marketing plan.

A marketing plan online is different than the real world, but the end result is usually the same.

The Audience  audience for traffic

In order to maintain a good business, you need to build an audience.

Without building an audience, you will not survive the first initial steps in your website’s history.

No ecommerce website or even blog can survive long without building an audience and that’s how traffic plays a role.

In order to get people to come to your site and subscribe to what you’re doing, you need to cultivate the hits that you get like you would do a garden.

Start with posting content, and then work towards getting people to return to your page often, whether you’re starting an ecommerce website or you’re starting an affiliate marketing channel.

Building an audience will ensure your success down the line.

Sustainable Commerceecommerce 

Repeat visitors is the life blood of internet commerce.

You want to get a lot of people to visit your page, and it has to come through a continual channel of influence.

If you are only seeking new traffic, and you are getting only 100% unique hits, you are going to end up losing out over time.

You need to make sure that you are building traffic that converts and get the individuals to come back again and again.

This can be done with a solid marketing plan in place. Without a marketing plan, you will not be able to usher in the right amount of visitors to get your business off the ground.

Window Shoppers window shoppers

Window shoppers exist in the real world, and they are usually those that pass by and don’t walk in the doors.

However, if you get enough viewers to pass by, they will eventually come in and shop. The same can be said about the internet and traffic.

The goal is to get eye balls on your page as often as you can, and build towards turning those individuals into clients.

That is going to take a bit of time, but if you provide an easy route to purchasing your services or products, individuals will comply.

The number one thing that you have to pursue within the parameters of starting a business is simple, traffic.

You need to get traffic in the way of organic, natural, unique hits.

The more of these you get, the higher the likelihood that you will make sales. Without any sort of hits, you will not get anywhere.

Whether you’re starting a brick and mortar store or you’re putting up a site to promote a business online, you need to have people visiting, and that’s what hits are.

In this case, without traffic, you have no business down the line.

The moment you get little by little success you will be happy. To read more please Sign up for our newsletter and get your FREE 11Day ecourse about Traffic.

 

To your online success

Anton Winkler

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Traffic Is The Holy Grail of Online Business

 

Traffic the Holy Grail of your online business

 

Why is Traffic The Holy Grail of Online Business

No matter how you slice it, you can’t go anywhere online without having a good amount of traffic.

Without individuals constantly pushing forward to find you and setting foot within the confines of your pages, you are not going to be able to establish any sort of leverage in the industry that you’re in.

The problems associated with getting noticed online are magnified when you do not have a good marketing element in place, and the end result of having this in line is simple, traffic.

Without that you are not going to see anything happen with your website, even if it is the most compelling and greatest of sites ever built.

getting ignoredGetting Ignored

Every person that publishes a website does not wish to get ignored.

However, that is exactly what is happening today. Millions of pages are uploaded and people assume that they are going to get a good amount of coverage, but that’s not the case at all.

You may think that you have it all figured out, and you may have a lot of elements in place to start yielding hits, but that’s not how it works any more.

In the past, yes, you could set up a page and see a flurry of hits come through.

Today, however, you are going to compete with larger sites that are going to take the attention away of the audience you are trying to market towards.

Shifting The Views

Even though it’s hard to compete with many companies, you don’t have to worry about it too much, if you are able to establish some simple marketing elements to build traffic.

You want to have unique hits coming to your website, and that can progress through a variety of methods.

Starting with PPC campaigns that can cost as little as 5 cents per click, you can start to get a small amount of traffic to your page.

After you have started to get a little traction, your next goal is to build content that starts getting people to come to your website.

without audience no trafficBuilding An Audience

The reason why people consider traffic to be the Holy Grail is because it can help sustain business down the line.

If you find your site indexed within search engines, talked about within forums, blogs, and much more, you will start to see influence grow into a snowball.

As this starts to really snowball, you will see an increase in traffic, and conversions will follow as a result.

When you have a lot of hits coming to your site from organic sources, you will see individuals buy what you’re selling, and much more.

It’s something that is absolutely compelling and can create more influence than any other options out there.

There are several ways that you can start to get traffic to your page.

From PPC to SEO, you are going to find that there is no shortage of methodology today.

The key is to keep pushing so that your efforts mature down the line and you gain leverage throughout the process of building marketing collateral.

The moment you get little by little success you will be happy. To read more please Sign up for our newsletter and get your FREE 11Day ecourse about Traffic.

 

To your online success

Anton Winkler

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